Vodafone Entered in Mobile Phone Applications Market and Abolished Roaming Charges

Now, Vodafone has decided to enter in mobile phone applications market to capitalize on the boom in download. It also wants to generate huge revenues by creating applications store like rivals such as Apple, Nokia, Google and BlackBerry.

Apple iTune store has earned billions of dolors in few months. Within 6 months about 1 billion applications have been downloaded by its customers.

Vodafone is going to launch the application store which will provide local information. The company will take 30% cut of any charge levied by application developers. Application download has already been revolutionized by Apple iPhone.

Michel Combes who is the head of Vodafone European business said with guardian.co.uk, “Our initiative is unique by its scale - any device, any operating system, any country and this is embedded in our network, our billing system and our location capabilities.”

Vodafone store will be a joint venture of Vodafone, China Mobile, Softbank in Japan and Verizon Wireless in the US. These will represent more than 700 million potential customers.

On the other hand, the company has abolished roaming charges for British customers traveling in Europe. According to this terms “Vodafone’s customers will be able to call and text phones in Britain from 35 European countries for the price they would be charged in Britain.” The news was published in business.timesonline.co.uk online magazine.

Further Vodafone said to the magazine, “a mobile phone user on one of its plans with 600 inclusive minutes and unlimited texts would be able to use these on holiday without paying any extra charges under the new arrangement.”

Both steps will lead to higher position of Vodafone in telecom Industry because it is the time of recession. In this time, Vodafone is going to offer customer oriented terms and products.